Yellowtail is a pop-up granola shop that provides a unique experience by including recommended playlists, or "Trail Mixes," with each package of granola. The playlists are curated to enhance the sensory experience of enjoying the granola and to create a specific mood or ambiance while on the go.
The animated logo includes the tagline “pack snacks and make tracks”, a line echoed in the product packaging and various pieces of collateral. Making ”tracks” in this case refers to the specialized playlists created for each flavor as well as the act of walking or hiking.
